Digital Edge Experience


As digital transformations across many industries gather pace, it is no longer enough to keep up with other transforming businesses.
Today you need to deploy digital to set your business apart from your competitors. Leaders in virtually every industry sector now understand how much digitalisation transforms their business model, their competitive landscape and their organisation. Indeed, the demands of digitalisation force leaders
to disrupt current business processes to achieve 10x growth.

Forward-leaning companies are immersing themselves deeply in the world of disruption, seek to harness new technologies, and rethink their business models – to catch and ride a 10x growth wave of their own.

New industry structures and the nature of competition, expose companies to new competitive opportunities and threats.
They are reshaping industry boundaries, open new partnership ecosystems and creating entirely new industries.

Many companies are asking themselves the fundamental question, “How can we create 10x digital differentiation?”

Five key themes will drive Digital Edge 2018:

  1. Realtime insights anywhere to drive better forward looking decisions and new monetisation models
  2. The CDO – an Architect of creating new business value
  3. Make it short, fast and real with dedicated tech-business teams
  4. Performing together with extended ecosystems
  5. Building a high performing digital infrastructure
  6. Understanding the economics of disruption and “Future of Work”

Why attend the Digital Edge Experience?

Curated content through our advisory council and ITNews

Topics are tackled from a C-level stakeholder perspective, with presentations covering common strategic, political, eco-system, future technology and capacity issues.

Insightful roundtables
and practical discussions

Into further smaller groups of 15-20, we cover
your preferred hot topics and offer everyone
a voice, with expert facilitation from our network
of analyst partners.
Note: Chatham House Rules Strictly Apply.

Personalise your agenda

Build & Create Your Own Agenda – Personalise
your entire Itinerary. The complimentary
deep-dive sessions and private roundtables
allow each delegate to tailor and control their specific event content.

Network with your peers

Harness the collective intelligence of your peers, share best practice, trade war stories and plan for success. Catch up with your peers and build relationships that last well beyond the summit.

5 star service provided

We want you to slow down, find your creative side, become open-minded and immerse yourself.
So we invite you to stay in the region’s best hotel environments, with a 5 star service provided
by the ADAPT team.

Meaningful dialogues
through the 1-1 meetings

A small number of senior executives from leading and alternative suppliers are onsite. They’re not there for a 1-way ear bashing, but for 2-way personalised dialogue to learn more about your challenges and concerns, and to discuss how
they may help.

Please note that this is not a conference or a tradeshow.
This is a private gathering for a selective group of Digital Leaders. Access to any Edge Experience is dependent upon qualification.

Birds Eye Agenda


– How to create a marketplace?
– Competing a World without borders.
– How growth champions create new value?
– Working Across the C-suite to Drive Culture Change


– Identifying the Sources of Demand to Fuel Growth
– Mastering three strategies of organic growth
– Managing in Times of Big Data & Analytics
– Winning the expectations game


– In-House Corporate Venturing
– Blockchain – The Ledger of IOT
– Intelligent Process Automation
– Enabling Technology Enabled Innovation


– Revolution Versus Regulation
– How to build an Adaptive Enterprise Architecture
– Is cybersecurity incompatible with digital convenience?
– Preparing for the “Augmented Workforce”


“Other events have not been as worthwhile. Usually one or two small gems in a sea of sameness. Your events have truckloads of innovative ideas, trends and case studies.”

Melbourne Health

“What an amazing event. These things always return for us, we get quality delegates, it’s extremely well run and we couldn’t be happier. Hacklabs is always very grateful for participating in these events.”

Director of Sales – HackLabs

“ADAPT should be highly recommended on the professional, organised and impressive Digital Edge Conference they held. Privalis placed great value in the delegate meetings, and keynote presentations. The event as a whole ran smoothly, and we look to working with ADAPT going forward”

Co-Founder & Advisor – Privalis Group

“The Adapt Digital Edge Conference remains the number one conference I attend each year in regards to speakers, networking with peers and the quality one on one time with suppliers.”


“The events run by ADAPT are well organised and draw a good caliber of representatives from industry. The content of the event is relative and thought provoking which provides a great backdrop for conversation with key individuals across industry.”

CTO ANZ – CA Technologies

“It was a pleasure and huge thanks to you guys. One of the best conferences I’ve been to and will definitely be marking the time to attend next year. Still catching up with vendors post.”



Why invest in the Digital Edge Experience?


Come face-to-face with
your target market

Nothing is as powerful as meeting face-to-face, but time poor, key decision makers, are incredibly hard to access. For 6 years ADAPT has put people and organisations in unique and powerful positions of advantage via proven events and intelligent matchmaking platforms.


Reduce sales inefficiencies

We concentrate weeks of meetings and travel costs into just two days delivering deep sales efficiency for your executive team, as well as shortening sales cycles and creating new revenue opportunities. We also have experienced staff and analysts in house able to assist Strategic Partners with every aspect of their Sales and Marketing strategies for increased returns and business growth.


Insight and timing
is everything

Traditional sales cycles are inefficient and laborious. A key challenge for solution providers is to meet the right decision makers when they plan to invest.
ADAPT’s deep customer knowledge and survey data on Australian organisations is shared with all Strategic Partners to discover and highlight the most
suited opportunities, including their 6-24 month investment priorities
and incumbent suppliers.


Intelligent Matching

To connect the right people at the right time for the right reason, we bring stakeholders together at Digital event based on a qualified data-driven match making system. Qualified VIPs with specific investment plans and business drivers are matched to strategic partners with aligned core capabilities, the capacity to deliver, ability to service, and desire to grow.

Your executives will meet and network with the most relevant decision
makers over a 2-day period, reducing inefficiencies, creating and accelerating pipeline, and increasing outcomes.


“What an amazing event, these things always return for us, we get quality delegates, it’s extremely well
run and we couldn’t be happier. Hacklabs is always very grateful for participating in these events” – Hacklabs

Digital Edge Experience 2017

Platform Strategies and Digital Ecosystems
7 – 8 June | Marriott Resort – Gold Coast

Photo Gallery

Please note that this is not a conference or a tradeshow.
This is a private gathering for a selective group of Digital Leaders. Access to any Edge Experience is dependent upon qualification.