Digital Edge Experience


How will companies design themselves and manage for success in the digital economy?

Digital transformation is no longer an idealistic notion for business, it is a necessary evolution to remain competitive.

The digital age is here and is already redefining competitive landscapes, reshaping industry boundaries, opening new partnership ecosystems and creating new industries. In the current economic climate, if you are not disrupting yourself, someone else will do it for you.

To capitalise on the benefits of digital, companies need to realise, scale and exploit opportunities to optimise their operations.

It is essential to examine the systems, resources and culture that underpin your business, to ensure that the digital initiatives you implement deliver business transformation.

How do you commence, monitor and execute your digital transformation?

How do you facilitate dynamic business enablement and growth?

Future-focussed companies are harnessing new technologies, rethinking their business models and optimising their workforces to ensure they are the disruptors, not the disrupted.

To gain a real advantage in the Digital age – make sure you don’t miss Digital Edge 2018.

Event Speakers


Remo Gettini

Director of Technology
Riot Games

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Brant Carson



Sami Yalavac

Chief Information Officer


Craig Tindale

Digital Transformation Leader


Mitchell Mackey

Marketing Director


Dr. Joseph Sweeney

Lead Analyst

DS4 Edge 2018 Speakers_BridgetGray

Bridget Gray

Managing Director
Harvey Nash Australia and Asia Pacific


Gary O’Brien

Global Advisory Practice Leader


Jeremy Scrivens

Work Futurist, Social Business Catalyst & MD
The Emotional Economy


Richard Palmer

Principal Analyst
Ovum (Former CIO Monash University)


These key themes will underpin Digital Edge 2018:



Scaling transformation for you, the customer and the market
Performing together with extended ecosystems

The CDO – an architect of creating new business value NOW
Agile Transformation: make it short, fast and real with dedicated tech-business teams

Understanding the economics of disruption
Realtime insights anywhere at anytime to drive new decisions and monetisation models

“Future of Work” – Enabling the digital workforce
What does my future workforce look like?

Building a high performing digital infrastructure
Cloud Strategy Execution
Security vs Digital convenience and speed

Employee experience for business value
Attracting and retaining the talent for now and tomorrow


Knowledge Partners and Contributors



TechTarget Logo

Why attend the Digital Edge Experience?

Curated content through our advisory council and ITNews

Topics are tackled from a C-level stakeholder perspective, with presentations covering common strategic, political, eco-system, future technology and capacity issues.

Insightful roundtables
and practical discussions

Into further smaller groups of 15-20, we cover
your preferred hot topics and offer everyone
a voice, with expert facilitation from our network
of analyst partners.
Note: Chatham House Rules Strictly Apply.

Personalise your agenda

Build & Create Your Own Agenda – Personalise
your entire Itinerary. The complimentary
deep-dive sessions and private roundtables
allow each delegate to tailor and control their specific event content.

Network with your peers

Harness the collective intelligence of your peers, share best practice, trade war stories and plan for success. Catch up with your peers and build relationships that last well beyond the summit.

5 star service provided

We want you to slow down, find your creative side, become open-minded and immerse yourself.
So we invite you to stay in the region’s best hotel environments, with a 5 star service provided
by the ADAPT team.

Meaningful dialogues
through the 1-1 meetings

A small number of senior executives from leading and alternative suppliers are onsite. They’re not there for a 1-way ear bashing, but for 2-way personalised dialogue to learn more about your challenges and concerns, and to discuss how
they may help.

“Coming to conferences like this is extremely helpful. You get to listen to so many of your colleagues, your peers, other CIOs, CFOs, Chief Marketing Officers. You gain insight that helps you with coming up with ideas for new business opportunities, not only just from a networking and knowledge-sharing perspective but also for a business development perspective, and get new insights.”


“The key benefits to attending an event like this, first and foremost, it’s not just the information that you obtain and glean from some of the top speakers, it’s the interaction that you have with level of senior people that you meet there for all across the industry.”

Singularity University

“ADAPT has an innovative business model for conferencing and networking. Well structured, less rhetorical and more practical – these events provide very good thought leadership and networking opportunities.”

Catholic Education Office

Why invest in the Digital Edge Experience?


Come face-to-face with
your target market

Nothing is as powerful as meeting face-to-face, but time poor, key decision makers, are incredibly hard to access. For 6 years ADAPT has put people and organisations in unique and powerful positions of advantage via proven events and intelligent matchmaking platforms.


Reduce sales inefficiencies

We concentrate weeks of meetings and travel costs into just two days delivering deep sales efficiency for your executive team, as well as shortening sales cycles and creating new revenue opportunities. We also have experienced staff and analysts in house able to assist Strategic Partners with every aspect of their Sales and Marketing strategies for increased returns and business growth.


Insight and timing
is everything

Traditional sales cycles are inefficient and laborious. A key challenge for solution providers is to meet the right decision makers when they plan to invest.
ADAPT’s deep customer knowledge and survey data on Australian organisations is shared with all Strategic Partners to discover and highlight the most
suited opportunities, including their 6-24 month investment priorities
and incumbent suppliers.


Intelligent Matching

To connect the right people at the right time for the right reason, we bring stakeholders together at Digital event based on a qualified data-driven match making system. Qualified VIPs with specific investment plans and business drivers are matched to strategic partners with aligned core capabilities, the capacity to deliver, ability to service, and desire to grow.

Please note that this is not a conference or a tradeshow.
This is a private gathering for a selective group of Digital Leaders. Access to any Edge Experience is dependent upon qualification.