Digital Edge Experience Agenda

* Please note that this agenda may be subject to change


7th June 2017

09:00 – 10:00

Registration & Check-In

10:00 – 10:15

Official Welcome with MC Introduction and Survey Data Presentation

Our Master of Ceremony will introduce himself and Project Leader will present main trends and findings from the Digital Edge surveys.

10:15 – 11:00



Hanno Blankenstein, Founder, unleash live

Customer Experience – What the customer wants!
Technologies – What new technologies enable!
Modes of Transport – How our vehicles will change
New Horizons – Where it will all take us

11:10 – 12:00

FutureBrand wordmark & statement black

4 x POD Sessions (Practical Open Discussion) in private rooms for groups of 15-25. Choose the most aligned:


How to Build Your Brand in a Digital World

With Richard Curtis, CEO, FutureBrand APAC & Tony Lee, Strategy Director, FutureBrand

Digital transformation is not only changing how customers expect to connect with brands but also how organisations need to deploy them. For many organisations, this internal deployment challenge is paramount, but this challenge is often exacerbated rather than eased by marketing teams relying on outdated branding tools and techniques.

From our experience of working with the likes of BCG Digital Ventures, Carsales and Commonwealth Bank, there is an all-too-common disconnect between the digital transformation and the brand’s expression, thereby creating a costly gap in the ultimate value delivered.

In this Practical Open Discussion, learn how branding is adapting to an increasingly digital world:

  • Explore the shift from brand identity to brand utility
  • Understand how to trigger emotion when it comes to pushing the right buttons
  • Discuss what role internal brand engagement plays in shaping digital transformation success


How Do We Use Real-Time Data Analytics to Excite the Traveller?

Lead by Beau Tydd, GM People and Technology – QLD Airports Limited

How do we know what the traveller wants? What data do we have? What data do we need and how do we get it? What insights are we expected to find?


Healthcare’s digital future: Lead by Michael Draheim, CIO, Metro South Health

The future of Digital Health is full of opportunity to ensure highly connected, interactive digital information systems which support precise, informed treatment of individuals are in place. The POD session on “Healthcare’s Digital Future” will provide an opportunity to explore this theme and that digitalisation represents a significant opening for Australia to manage system demand and sustainability. Participants will be challenged to explore the following areas:

  • Integrated care
  • Precision medicine
  • Population health
  • High reliability healthcare organisation
  • The intelligent healthcare enterprise

Underpinning this Digital health discussing participants will be asked to consider the impact on the broader themes of workforce changes, security and mobility, including linking the future of sustainable use of data to support advanced analytics, clinical and business decision support and predictive modelling.


The New Payments Platforms enabling the New Economic Infrastructure

With Peter Cook, CEO, Novatti

New Payments Platform – the FinTech accelerator: Australia is on track to launch an informationally-rich, real-time payments system by late-2017. This will revolutionise the transfer system for business, while accelerating trends toward a cashless society, and the fintech strategy to unbundle the universal financial services of major banks. All Australian enterprises can start to prepare to benefit from faster more innovative payment services.


A new way of working: Agile for business teams

With David McCoy, Slack

Workplace technology has evolved rapidly and yet how we actually do business has barely changed. On one hand, the external environment is speeding up. A fast-changing digital world is exactly the right kind of environment for agile startups to displace slow moving incumbents. On the other hand, large companies are actually slowing down with back-to-back meetings and endless emails consuming up to 40% of the work week. Development teams have rapidly adopted the “Agile Methodology” to deliver more quickly through short sprints and iteration. So, what agile principles can business teams from marketing to operations adopt? What top line benefits could this new way of working provide your organization?


12:00 – 13:00

Networking Lunch

13:00 – 14:00



Sangeet Paul Choudary, C-Level Executive Advisor & Author

Platforms have existed for years. Malls link consumers and merchants; newspapers connect subscribers and advertisers. What’s changed in this century is that information technology has profoundly reduced the need to own physical infrastructure and assets. IT makes building and scaling up platforms vastly simpler and cheaper, allows nearly frictionless participation that strengthens network effects, and enhances the ability to capture, analyze, and exchange huge amounts of data that increase the platform’s value to all. You don’t need to look far to see examples of platform businesses, from Uber to Alibaba to Airbnb, whose spectacular growth abruptly upended their industries.

Though they come in many varieties, platforms all have an ecosystem with the same basic structure, comprising four types of players. The owners of platforms control their intellectual property and governance. Providers serve as the platforms’ interface with users. Producers create their offerings, and consumers use those offerings.

Meet Sangeet Paul Choudary

Sangeet Paul Choudary is a C-level executive advisor and the best-selling author of the books Platform Revolution and Platform Scale. He is a Young Global Leader at the World Economic Forum and has been ranked among the top 30 emerging thinkers globally in 2016 by Thinkers50 Radar, a global ranking of top business thinkers. His work on platforms has been selected by Harvard Business Review as one of the top 10 management ideas globally for the year 2016-17, alongside Clayton Christensen, Indra Nooyi, and other leading business thinkers.

Sangeet is the co-chair of the MIT Platform Strategy Summit at the MIT Media Labs, an Entrepreneur-in-residence at INSEAD Business School, and an executive educator with Harvard Business School Publishing. He is also the youngest person to be ranked by Thinkers50 India among the top 50 thinkers globally of Indian origin. He is a member of the Global Future Council on Platforms and Systems at the World Economic Forum and an expert on the advisory council for the World Economic Forum’s initiative on the Digital Transformation of Industries.

Sangeet’s work has been featured as the Spotlight article on Harvard Business Review (April 2016 edition) and the themed Business Report of the MIT Technology Review (September 2015). He is frequently quoted and published in leading journals and media including the MIT Sloan Management Review. The Economist, The Wall Street Journal, WIRED Magazine, Forbes, Fortune, and others. He is a frequent keynote speaker and has been invited to speak at leading global forums including the World Economic Forum’s Annual Meeting of the New Champions (Summer Davos), the WEF ASEAN Summit, and the G20 Summit 2014 events.


14:00 – 14:40

IBM Logo 1


With Mickey Iqbal, Global Lead for GTS Enterprise IT Transformation Advisors, IBM US

When new technologies emerge with the potential to radically transform industries—there are two choices on how to react. You can try to slow the inevitable for as long as possible, or you can view the inevitable as an opportunity, lean in to accelerate the change and create the future ahead of competitors.

Join IBM Fellow and IBM Master Inventor Mickey Iqbal to understand how leveraging an IT as a Service platform infused with cognitive and automation can help you outperform the competition. Mickey also sits in the North America CIO Advisory Board, an IBM entity that meets bi-annually with the CIOs from the top 15 US companies, and will be flying in to be onsite to share his experience with the Digital Edge delegation.

14:45 – 15:45


Exponential Technologies & Exponential Organizations

With Dr. Clarence Tan, Principal, Dr CT Pty Ltd & Ambassador APAC, Singularity University

The talk will focus on the exponential technologies that are happening now and how they can be used to impact society and industries. Exponential technologies are technologies that are accelerating at an exponential rate and are also known as disruptive technologies e.g. 3D Printing, synthesis biology, artificial intelligence, internet of things, etc.

The talk will also discuss the characterises of exponential organizations, organizations that are growing at more than 10x as well as the future of jobs and how best to prepare for these disruptive changes which also provide unprecedented opportunities for entrepreneurs and innovators that are able to identify and take advantage of these opportunities. Case studies will be presented to show how innovative ideas are being used to positively impact over a billion people.

15:45 – 15:55

Networking Break

15:55 – 16:55

IBM Logo 1



The Art of Possible – IoT and Data in the Era of Cognitive Computing – with John Macleod, IoT Technical Leader, IBM Australia & New Zealand

The world is running on data. Analysts project by 2025, data from connected devices will drive potential economic value of as much as US $11 trillion. The workplace of the future and your staff will be connected in ways you hadn’t even imagined. Cognitive-powered IoT platforms will dramatically enhance human capability, and the products and services our organisations can offer. This will power safer, greener and more productive workplaces, help us better predict and prevent failures, and continuously optimise costs and maximise comfort.

However, all this data is of little value unless it is understood, patterns are recognised, and action is taken before it quickly goes out of date. In many cases, the need for rapid reliable analytics and reaction platforms is so great that it demands processing at the edge rather than doing it in the cloud. Join IBM thought leaders for a roundtable to explore the real opportunities presented by IoT, proven by practical real life industry examples of how organisations like yours are driving business advantage by leveraging the power of cognitive in IoT initiatives.


Pipelines, Platforms, and the New Rules of Strategy

In this roundtable, Sangeet Paul Choudary will discuss the specific issues being faced by attendee organizations and lay out his approach to implementing platform business models in enterprises. This is going to be a hands-on session where Sangeet lays out his approach to creating platform strategies for large enterprises.


Transform Your IT Team into Digital Innovators – Andrew McGee, Huawei Technologies

The modern CIO is expected to contribute to the business in a multiple of ways, including driving innovation and digitization. We look at the challenge of transforming traditional IT teams from being caretakers of technology to being true digital innovators who contribute real value back to the business. Explore modern tools, methodologies and architectures, such as Industry Cloud, DevOps, Converged and Virtualised infrastructure and the importance of failing fast. Join our open discussion with industry peers and experts and hear how Huawei is contributing back to industry with open solutions in these areas.

17:00 – 18:00

DIGITAL EDGE PRESENTS: “THE SHARK TANK” with 4 Digital leaders judging Australian Tech Start-Ups

Digital Edge and VentureTec Accelerator deliver a Shark Tank-style session with 3-4 enterprise tech startups across different domains (Data and analytics, IT security, IoT) pitching to a judging panel of Digital & Transformational Leaders. This is an opportunity for C-Level to get visibility of innovative startups, trends and potential disruptions across different industry sectors or technology domains.

Moderated by: Trey Zagante, Founder, Venturetec

Shark 1: Greg Willis, Chief Product & Technology Officer, Oneflare

Shark 2: Belinda Vassallo, Country Manager, GE Digital

Shark 3: Ben Tabell, CIO, HSBC Shark 4: Melanie Evans, GM Business IT, Telstra

18:00 – 18:45

Drink Reception & Networking

18:45 – 21:00

Peer Networking Gala Dinner

Enjoy a Live Band: Jazz Nouveau


8 June 2017

07:00 – 08:30

Breakfast for onsite guests (check out and leave bags with concierge)

08:30 – 09:15



With Anthony Elvey, SVP, Sprinklr APAC

  • Find out how to survive and thrive in a natively digitally disrupted world, with urgent essential actions for your business
  • Learn why Customer Experience Management (CXM) is essential for digital transformation in any customer intensive industry
  • See ways to reach, engage, & listen to customers seamlessly across all touch-points to deliver CXM
  • Identify what is stopping you providing great customer experiences in a Social Digital World
  • Combat the 5 ‘Digital Devils’: data is disjointed, teams are silo’ed, processes are disparate, tools are point solutions, and technology is unintelligent

Sprinklr is the market leader in social media management for the enterprise. Working with the world’s largest brands like Nike, Starwood, McDonalds, VISA, Citi, P&G, Microsoft and Dell, Sprinklr helps these companies do marketing, advertising, customer care, sales, research, and commerce on Facebook, Twitter, LinkedIn, and 21 other social channels globally at scale. With the rise of social media, customers are connected and empowered like never before. For big businesses, that’s a big change. Many are struggling to deliver more human and intuitive experiences, at every touchpoint, for every customer but realize this is the single most strategic investment for the modern enterprise.

Anthony Elvey, SVP Sprinklr APAC will share real experiences of Sprinklr customers to help you understand how to answer these challenges.

09:15 – 09:55



Chris Vein, Partner for Global Government Digital Transformation, PwC Australia

To achieve lasting transformation, we must move our business models away from siloes to an integrated platform play, and create architectures of internal and external participation, not based around technology, but architected around capabilities. User centred design needs to move to user experience. And user experience must be based upon trust and your legitimacy.

A way to define ‘Legitimacy’ is Trust, plus Environment, plus Capability. In some sectors, such as Government, there is little trust and many problems – where technology is perhaps speeding the end of democracy?

Meet Chris Vein

Chris Vein is globally experienced having served as CIO for San Francisco, Deputy CTO for the White House, and Chief Innovation Officer for ICT development for the Word Bank. Described by FedInsider as “innovating innovation itself” he advises public, private and non-profit organisations on how to use innovation and technology to achieve sustainable change and growth. His focus is on helping organisations and their leaders inspire a common vision for change, build teams that cares deeply about their work, create new business models, products, or services – and change the world.

10:00 – 11:00



Christopher Koch, Deputy CFO,

Freelancing, crowdsourcing, on-demand labour and remote working are extremely high growth segments of current and near term global business operating models – across practically every industry and sector. This phenomenon has had a hugely disruptive impact on the accessibility, efficiency, pricing and utilisation of labour inputs into supply chains.

Alongside this, software based marketplaces are taking an increasingly important place in accessing the benefits of this large, liquid and often geographically dispersed pool of resources.

Two key areas of management focus and corporate cultural impact arise from this. Firstly – the business impact of harnessing and leveraging this large cloud of labour, on management, clients and executives both current and future. Secondly, the management and corporate culture of software marketplace businesses themselves.

At a unique intersection of old world labour practices and the decentralised cloud, these often high growth businesses face almost unique challenges in growth, management and product development.

11:00 – 11:10

Networking Break

11:10 – 11:55



Lead by Paul Harapin, Vice President & General Manager Asia Pacific & Japan, Domo

The revolution isn’t coming—it’s already under way. In the science of management, the revolution in big data analytics is starting to transform how companies organize, operate, manage talent, and create value. Changes of this magnitude require leadership from the top, and CXOs who embrace this opportunity will increase their companies’ odds of long-term success. Those who ignore or underestimate the eventual impact of this radical shift—and fail to prepare their organizations for the transition—do so at their peril.

12:00 – 13:00




The Insight Driven Experience – Art of the Possible

Richard Mitton, CTO, AtlasPlato

Has the promise of big data and analytics been fully realised within your enterprise? Has your organisation been transformed through data driven insights or are you seeing your competition advance in an already competitive market?

In this roundtable we will explore the art of the possible in a world of advanced data analytics. We will discuss the latest technologies enabling digital transformation and explore new ways of achieving rapid time to value – cutting months and years down to days and weeks.


Engaging and Retaining Your Customer in a Mobile-First World

Lewis BarnesChristopher Fennell, Appboy

“A good [platform] will recognise the customer so she doesn’t have to remind a marketer who she is”. [Ad Age]

In a world where our customers are on the go, using smartphones, laptops, TVs and wearables, there’s never been a harder time for marketers to cut through the clutter and reach their customers. Today the customer engages on their terms!

We will discuss the mechanics that brands are taking in order to extract more value out of their customers and rely less on acquiring them. Reviewing this against emerging channels, as well as discovering what metrics are required to prove ROI on retention and engagement platforms.

13:00 – 14:00

Networking Lunch

14:00 – 14:30



How Decision Making is Vital to Optimise Investment in Technology

with Jason Allison, Insurance Executive, IPAR

Learn how to make better decisions when it comes to technology investment in your organisation.

In the fast-paced digital environment, where ongoing advancements in technology have a major impact on every level of business, decisiveness and agility are key to success. However, understanding the core business issue and appropriate planning are equally important. This presentation explores how decision makers can seek an improved context to a problem and how to apply models, methods and frameworks to guide better decisions. Tools for analysis are explored, the importance of monitoring and leveraging technology is addressed and a best practice approach is identified.

Meet Jason Allison

Jason Allison has over 20 years’ experience as a senior executive in the insurance industry. Responsible for a diverse portfolio of products across all Australian states and territories, Jason led the development of performance improvements and compliance programs to secure market share and presence. He has been tasked with leading significant operational reform and national IT transformation projects, including scope and sequencing, team-building, systems architecture and process mapping. As part of MBA studies, Jason explored the past, present and horizonal perspective of IT development, the functionality and how it was adopted by organisations to change the way they attend to business; including internal and external factors that may have an impact on leader decision making in the IT  environment.

14:30 – 15:30



Building corporate innovation systems and opportunity-driven leadership

Lead by QUT – Professor, Michael Rosemann

Armchair conversation with:

1. Chris Venter, ANZ Bank, GM Consumer Digital Technologies

2. Mickey Iqbal, Global Lead for GTS Enterprise IT Transformation Advisors – IBM US

15:30 – 16:30


We finish on a high, as present 5 category awards from the 15 most effective IoT projects in Australia – with 3 nominees for each award, the best IoT projects in Australia which are already delivering results will be profiled during the day, and award winners announced at this drinks reception. Following that we crown the Project of the Year award winner.

The 5 sector categories include:

  1. Government & Smart City
  2. Primary Industry
  3. Secondary Industry
  4. Professional Services
  5. Education & Research

16:30 – 16:40

 Closing Remarks & Prize Draw

* Please note that this agenda may be subject to change