Cloud & DC Edge Experience

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Created exclusively for 300 Cloud and Infrastructure leaders, the 2018 Cloud & DC Edge Experience shares the insights of Australia’s largest IT users, and DCs, with top speakers, analysts and senior executives from aligned solution providers.

Over 40 Keynotes, Roundtables, Practical Open Discussions and Workshops across 2 days.

Upcoming Events:

March 2018, Gold Coast

Please note that this is not a conference or tradeshow. This is a private gathering for a selective group of Cloud & Data Centre Leaders. Access to any Edge Experience is dependant upon qualification.


The Cloud & DC Edge Experience 2017 took place at the RACV, Gold Coast from the 14 – 16 March. ADAPT brought together approximately 340 executives from 40 different industries. Among the delegates were Infrastructure Managers (27%), CTO or Head of Technology (19%), Heads of Data Centres (12%) and more!

The two days delivered 34 insightful and thought-provoking presentations from a diverse range of thought leaders, including Yuval Bachar, Bevan Slattery and Shawn Hakl. Discussions revolved around the theme of Agility and Infrastructure Revolution throughout our Keynotes, Workshops, PODs and Roundtables.

Onsite were 28 Strategic Partner companies and 16 Exhibitor Partners who offered 94 solution capabilities matched to investment priorities. ADAPT delivered 315 intelligently matched meetings, connecting the right people at the right time.

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Our Past Strategic Partners






Global Switch
Schneider Elec
Silver Peak




Pure Storage
Thomas Duryea
Digital Realty

Big Switch Networks

Big Switch Networks was founded in 2010, with roots in the original Stanford research team that invented software-defined Networking (SDN), and the company is widely considered one of the original pioneers of SDN. In 2013 the company made available its first commercial product, Big Monitoring Fabric™ for network visibility and security and in 2014 the company released Big Cloud Fabric™, a hyperscale-inspired data center switching fabric. While data center switching and network monitoring is a primary area of focus, both solutions break down the silos in the data center with open APIs and programmable SDN fabrics, facilitating integration and automation that spans servers and storage to help customers around the world realize the benefits of a truly software-defined data center.


Computer Room Solutions

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DESA Australia

DESA Australia is a company focused on creating value for its clients through business partnerships,

DESA Australia has been a leading innovator in the design and delivery of Data Centre infrastructure projects and solutions for over 25 years. Detailed planning of the data centre infrastructure design is critical, and performance, resiliency and scalability need to be carefully considered. It is this approach that has allowed DESA Australia to consistently deliver successful Data Centre projects from a single patch panel to a multimillion dollar turnkey solution.



Since its establishment in 1997, Digicor has been a trusted IT advisor for over three thousand SMB and enterprise clients in Australia and beyond. Digicor provides its clients with a wide range of solutions and services to resolve their IT challenges, offering IT infrastructure solutions, professional services, cloud solutions and managed services. As an established technology-intensive company operating in Australia and New Zealand, Digicor works closely with clients across all industries to ensure they are getting the best return on IT investment and leveraging the latest technologies. As a result, Digicor helps its clients to improve and develop their businesses.
Digicor aims to deliver reliable, secure and complete IT solutions, with a focus on customer service at every step of the way. Whether a client is working with a tight budget, seeking a performance improvement or requires a flexible or customised implementation, Digicor can provide a comprehensive suite of solutions to suit the client’s specific needs and circumstances. By partnering with well-respected vendors in the IT industry and utilising the knowledge of its technical experts, Digicor can deliver business outcomes for clients through its consultative solutions that enable customers to out-perform their competition.

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Digital Sense

Enterprise Class Hosting Built on Technology You Know and Trust

Digital Sense: Your Enterprise Data Centre and Cloud Service Provider.
As both a data centre and a cloud provider, Digital Sense is in a unique position to provide a range of services 24x7x365 as a standard service without “out of hours” penalties. Additionally, Digital Sense undertakes a massive range of compliance activities that ensures service availability. Our data centre and cloud services platform are monitored 24x7x365 onsite in Australia. A full range of services from migration, patching, support, consultancy, security, architecture and auditing are available from our services desk.

One of our most unique points of difference is our distributed cloud architecture that spans 12 data centres in South East Queensland that delivers IaaS to most of these facilities from a single pane of glass management and provisioning architecture. These facilities are interconnected by Digital Sense’s “CloudNet” that provides up to 480x10G links of inter-site connectivity between cloud sites, importantly, all data between all data centres is completely free and the resource costing’s are identical between all of our facilities, this means that you can deploy a full active-active data centre architecture at the same cost as a single site deployment.



Experience the power

Eltek is the leading global supplier of power systems and prefabricated Modular Data Centers to Cloud and Managed Service Providers. As well as delivering remote power solutions next to subscribers and large centralized power systems we are now working closely to bring computing and storage for new digital image services to The Edge across the world.


Nimble Storage

The Power of Predictive

The leader in predictive flash storage solutions. Nimble offers a Predictive Flash platform that combines flash performance with predictive analytics to predict and prevent barriers to data velocity caused by complex IT infrastructure.


Nimble Storage

Riello UPS manufactures efficient power quality solutions that ensure business continuity by protecting electrical
and IT infrastructure against variations in power quality and against critical power events.

Riello UPS (RPS S.p.A) is a member of the Riello Elettronica Group and has an international network of subsidiary companies and support offices focussed on providing power quality solutions to protect and support mission critical
electrical and IT infrastructure.

Our ethos is that we are with you for the life of your installed solution. Our consultative approach puts the emphasis on understanding the needs of your business as much as the detail of your application.
Our product portfolio is centred on a full range of uninterruptible power supplies (UPS) and ancillary products, upon which our solutions are based. We are also committed to providing customers with professional and responsive after sales service and support through a network of highly qualified technical support staff.

We offer a variety of solutions including UPS from 400VA to 6.4MVA in various design configurations, Generators and Static Switches.

We configure power protection systems, provide technical support and advice, project management and field services to System Owners, Facilities Managers, their Consultants and Installation Contractors. We not only support our own products but also provide coverage for all brands with ongoing maintenance contract options.



Rittal – The System  |  Faster – Better – Everywhere.

Rittal is a World leader in IT infrastructure technology offering products with the highest quality German engineering. Since its inception in Germany in 1961 Rittal has grown to be a provider of complete data centre infrastructure. From 19” racks, power distribution/ management, cooling, remote monitoring and physical security – Rittal is paving the way in data centre technology to create the most energy efficient, secure and future proof data centres on the market. Rittal provides products together with design, consultation, planning, project management and post sale service.



Innovative Energy Metering & Software Solutions

SATEC’s presence in Australia brings together 40 plus years of experience and knowledge for Energy Management Solutions along with extensive value added capabilities. The culmination of local expertise and SATEC’s Global Leadership in Metering, Power Quality Analysers and Software provides a source of knowledge to satisfy customer’s ever changing demands for today’s scalable Energy, Power Quality, and Billing applications particularly in critical infrastructure applications.Innovation for Data Centres – Tenant Billing Solutions

SATEC provide innovative solutions for the global data centre market. 1st in Australia and New Zealand, SATEC represent “The ONLY multi-channel ‘sub-circuit’ metering system” approved for billing applications under Australia’s National Measurement Institution standard, NMI M 6-1, and new Zealand’s Electricity Authority standard EIPC Part 10. Accuracy and future proof concepts set SATEC apart in the marketplace.

Value Added Proposition

SATEC is the leader in innovative metering solutions, tailored to the data centre market globally. Accuracy of metering data is foremost to the highest international standard – IEC 62053-22. Accuracy guarantees true data reporting for NABERS, LEEDS, GRI G4, etc. Along with SATEC’s eXpertpower Energy Management Software, true accountability for energy reticulation is assured such as PUE or DCiE, along with true cost allocation.

Server Racks

Server Racks Australia

Australia’s Leading Data Centre Infrastructure Specialist

SRA (Server Racks Australia) is Australia’s premium designer, manufacturer, supplier and installer of turn-key DC solutions; all options are available in isolation or as part of an integrated DC package. • Supply (cooling, power, DCIM, commercial cabinets, SCEC Class B and Class C cabinets, hot & cold  aisle containment, caging, containerised data centres)• Installation• Data Centre Assessment• Data Centre Design• Solution Architecture• Project Management• Data Centre Testing and Commissioning• Through Life Maintenance & Service

We at SRA take great pride in our position in the local ICT infrastructure industry, over the past decade we have supplied and fitted out some of the largest Corporate and Federal Government data centre projects in Australia. Our success has been directly attributed to our ability to provide personalised service and technical knowledge to our clientele resulting in excellence in the finished tailored product. Whether you require a single shelf or a full DC build, SRA values all customers equally.

Server Racks Australia is Australia’s leading data centre infrastructure specialist.

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Tate Airflow

Tate Airflow – Data Centre Solutions from Floor to Ceiling…

Tate Airflow, a Kingspan Group company, is a global provider of data center construction solutions. Our innovative products efficiently manage data center airflow to maximize capacity and reduce costs.  Our wide range of products include raised floors, directional airflow panels, containment, cabinets, sensors and controls that work together to maximize data center performance.


The Siemon Company

Established in 1903, Siemon is an industry leader in the manufacturing and innovation of high-quality, high performance low voltage infrastructure solutions for Data Centers, LANs and Intelligent Buildings. With global sales, technical and logistics expertise spanning 100 countries, Siemon has a well-earned reputation for industry leadership, innovation, world-class quality, expert service and support, and environmental stewardship.

Leading participation in industry standards and dedication to understanding and supporting the unique needs of the market Significant investment in R&D with more than 400 patents specific to structured cablingISO 9001 and ISO 14001 certified manufacturing facilities with a culture of continuous improvementVertically integrated manufacturing and automation, from raw materials to finished goods, Global certified installers, distribution partners and technical support expertsGreenest cabling manufacturer—global 179% carbon negativity and zero-landfillComprehensive Low Voltage Infrastructure Solutions -LightHouse™ Advanced Fiber Cabling Systems for 1, 10, 40 and 100 Gigabit – LightStack™ Ultra High Density plug-and-play fiber system with innovative LC BladePatch® – TERA® Category 7A/Class FA highest performing, most secure copper system with cable sharing capabilities- Z-MAX® Category 6A shielded and UTP systems – VersaPOD®, V800™ and V600™ data center cabinets – Data Center intelligent power distribution units- ConvergeIT IP-based intelligent building cabling systems


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Vass Electrical

The Australian Flexible and Efficient Electrical Power Distribution you can rely on!

Vass Electrical Industries is Australia’s only comprehensive manufacturer and largest supplier of Electrical Busway / Busduct Systems and accessories.  Our Electrobar Busway range encompasses high power 800A to 7000A AC and 12,100A DC systems used for Consumers Mains, Sub-Mains, UPS and DRUPS feeds, Load Bank feeds and reticulation.  This range is also used as a complete, integrated and homogeneous Distributed Feeder Busway for our Data Hall Busway System.  Our Data Hall Busway System ranges from 80A to 700A and can be supplied with 100% and 200% Neutral options and is suitable for AC and DC applicationsElectrobar Busway can be installed over rack, under floor …. or even sidways mounting!  Our Busway systems offer the greatest density of Take-Off-Boxes on the market and these boxes are interchangeable across the entire range of Vass Electrobar Data Hall Busway Systems.  Whilst we have an extensive range of Take-Off-Boxes, our unique BUILD-A-BOX program provides our customers with tailor made Take-Off-Boxes to suit their specific requirements.

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Warren & Brown Technologies

Warren & Brown Technologies – Driving networks further

Warren & Brown Technologies (WBT) have continued to lead the way in designing and manufacturing optical fibre and copper cabling solutions and we pride ourselves on being a global leader in innovation, quality and service.

WBT’s Hypaconnect integrated cabling solutions provide Data Centre and Enterprise networks with the latest optical fibre and copper structured cabling products, backed up by a 25 year warranty.

These world leading products are tried and proven in the field and offer the most innovative and reliable methods for managing and protecting your valuable infrastructure.

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March | Gold Coast

Spend time with your peers, improve your leadership skills and be prepared for the future.

Please note that this is not a conference or tradeshow.
This is a private gathering for a selective group of Cloud & Data Centre Leaders. Access to any Edge Experience is dependant upon qualification.