Cloud & DC Edge Experience


Australasia’s largest IT, Compute, Cloud users and providers will discuss optimising digital workflows, how to enable CX, UX and Transformation by aligning a complex web of customer, staff, partner, and operating environments.

Gathering 350 infrastructure heads, IT leaders, CTOs, Cloud, App and DC managers from national Enterprise & Government, as well the value chain of Facilities, Telcos, cloud SPs and Data Centre operators, the Cloud & DC Edge Experience summit shares the insights of Australia’s largest IT users, and DCs, with top speakers, analysts and senior executives from aligned solution providers.

Over 40 Keynotes, Roundtables, Practical Open Discussions and Workshops in 2 days.

Whilst we are still perfecting the agenda for the 2018 Cloud & DC EDGE Experience summit, you can view the 2017 agenda on our site.

Why attend the Cloud & DC Edge Experience?

Curated content through our advisory council and ITNews

Topics are tackled from a C-level stakeholder perspective, with presentations covering common strategic, political, eco-system, future technology and capacity issues.

Insightful roundtables
and practical discussions

Into further smaller groups of 15-20, we cover
your preferred hot topics and offer everyone
a voice, with expert facilitation from our network
of analyst partners.
Note: Chatham House Rules Strictly Apply.

Personalise your agenda

Build & Create Your Own Agenda – Personalise
your entire Itinerary. The complimentary
deep-dive sessions and private roundtables
allow each delegate to tailor and control their specific event content.

Network with your peers

Harness the collective intelligence of your peers, share best practice, trade war stories and plan for success. Catch up with your peers and build relationships that last well beyond the summit.

5 star service provided

We want you to slow down, find your creative side, become open-minded and immerse yourself.
So we invite you to stay in the region’s best hotel environments, with a 5 star service provided
by the ADAPT team.

Meaningful dialogues
through the 1-1 meetings

A small number of senior executives from leading and alternative suppliers are onsite. They’re not there for a 1-way ear bashing, but for 2-way personalised dialogue to learn more about your challenges and concerns, and to discuss how
they may help.


“Great structure, very well run. Roundtables were excellent – one of the most valuable parts of the event. Great team, very professional and helpful.”

Chief Architect – Amazon Web Services

“Excellent event, extremely well executed. Very friendly and professional team. In a condensed timeframe, quality keynote speakers, ability to connect with vendors and to collaborate with peers and share experiences.”

Head of Service Operations – Australia Post

“The clear leader in Data Center events – a must attend! We wanted quality 1-1 meetings, and that’s what we got. It was the most valuable part of the event. Structure was fantastic. On the whole it was excellent. Real decision makers!”

Marketing Specialist, South Pacific – COMMSCOPE

“Amazing! ADAPT has been the best organising committee I have participated with. Great networking opportunity, exchange of stories and challenges for future partnerships and relationships.”

Program and Project Management Consultant – Dell EMC

“Still the best event in Australia in terms of mix of vendors and customers, content and organisation. Roundtables encourage a more intimate and involving discussion on respective topics. Very professional team.”

Senior Consultant – DXC Technology

“I thought the event was fantastic. I have been to quite a few industry events but this one stood out for me because of the high signal to noise ratio. It was very focused, the content was relevant, the attendees were of a high calibre and the participation was very positive.”

Senior Technologist – Huawei Australia

Why invest in the Cloud & DC Edge Experience?


Come face-to-face with
your target market

Nothing is as powerful as meeting face-to-face, but time poor, key decision makers, are incredibly hard to access. For 6 years ADAPT has put people and organisations in unique and powerful positions of advantage via proven events and intelligent matchmaking platforms.


Tailored exhibition space for Technology, Product & Literature Display

There is a limited amount of exhibition space as part of the Summit. As the only event offering a hybrid of face-to-face meetings with actual technological display – this presents your executives with the opportunity to have onsite demonstration of your company’s products and solutions.


Insight and timing
is everything

Traditional sales cycles are inefficient and laborious. A key challenge for solution providers is to meet the right decision makers when they plan to invest.
ADAPT’s deep customer knowledge and survey data on Australian organisations is shared with all Strategic Partners to discover and highlight the most
suited opportunities, including their 6-24 month investment priorities
and incumbent suppliers.


Intelligent Matching

To connect the right people at the right time for the right reason, we bring stakeholders together at Cloud & DC Edge event based on a qualified data-driven match making system. Qualified VIPs with specific investment plans and business drivers are matched to strategic partners with aligned core capabilities, the capacity to deliver, ability to service, and desire to grow.

Your executives will meet and network with the most relevant decision
makers over a 2-day period, reducing inefficiencies, creating and accelerating pipeline, and increasing outcomes.


“Adapt continues to lead the industry for IT conferences with Cloud & DC Edge bringing together the best of partners, suppliers and clients for an effective networking event influencing best practise adoption, knowledge sharing and engagements beyond that strengthen the region’s presence across the globe as an early adopter” – DXC Technology

“The team at Adapt are a tight group pf passionate professionals who shoot for the moon in everything they do. What’s impressive is they hit it smack bang in the bulls-eye!” – Huawei

Our Strategic Partners











Cloud & DC Edge Experience 2017

Agility and the Infrastructure Revolution
14 – 16 March | Royal Pines – Gold Coast

Photo Gallery