CFO Edge Experience


Join our next CFO Edge Experience

15 November 2018 in Sydney

Australia’s Leading CFOs have traditionally been strong at executing transformation projects anchored in long-term planning and continual improvement. But the skillful allocation of financial capital is no longer a source of sustained competitive advantage.

Financial capital is no longer a scarce resource. As a result, the skillful allocation of financial capital is a lesser source of sustained competitive advantage. The assets that are in short supply at most companies are the skills and capabilities required to translate good growth ideas into successful new products, services, and businesses.

Earlier this year our team of analysts interviewed 650 CFOs. The results highlighted technology at the core of achieving above-market growth.

CFOs are taking an active role in how software is developed and are making investments in building world-class software development practices.
What are Digital Ecosystems? How do you create and measure a platform strategy that counts the community and the resources of its members
as the most critical asset?

Please note that this is not a conference or a tradeshow.
This is a private gathering for a selective group of CFOs and Financial Leaders. Access to any Edge Experience is dependent upon qualification.

CFO Edge Experience

Invest. Create. Perform. The CFO’s Growing Mandate
9-10 November 2017 | Sheraton – Sydney

Photo Gallery

Why attend the CFO Edge Experience?

Curated content through our advisory council and ITNews

Topics are tackled from a C-level stakeholder perspective, with presentations covering common strategic, political, eco-system, future technology and capacity issues.

Insightful roundtables
and practical discussions

Into further smaller groups of 15-20, we cover
your preferred hot topics and offer everyone
a voice, with expert facilitation from our network
of analyst partners.
Note: Chatham House Rules Strictly Apply.

Personalise your agenda

Build & Create Your Own Agenda – Personalise
your entire Itinerary. The complimentary
deep-dive sessions and private roundtables
allow each delegate to tailor and control their specific event content.

Network with your peers

Harness the collective intelligence of your peers, share best practice, trade war stories and plan for success. Catch up with your peers and build relationships that last well beyond the summit.

5 star service provided

We want you to slow down, find your creative side, become open-minded and immerse yourself.
So we invite you to stay in the region’s best hotel environments, with a 5 star service provided
by the ADAPT team.

Meaningful dialogues
through the 1-1 meetings

A small number of senior executives from leading and alternative suppliers are onsite. They’re not there for a 1-way ear bashing, but for 2-way personalised dialogue to learn more about your challenges and concerns, and to discuss how
they may help.


“You are connecting us as business leaders to innovation that’s about to happen, that will help drive growth in our businesses.”

Finance & Operations Director – Boston Scientific

“It’s been an amazing event, the type and calibre of people that I’ve engaged with is very important to a business like mine… CFOs are really important in the ecosystem so coming to events like this is amazing.”

CEO – Responsight

“All the presentations have had quite a different approach. I found the presenters quite generous in their storytelling about what they do and what challenges they face which is always good for reflection”

Finance Executive Director – Monash University

“Diversity of industries, size of organizations, breadth of challenges that are being addressed by CFOs is covered throughout the whole event. That was best illustrated through the roundtable…sharing their challenges. It was clear to us there was a common thread, regardless of industry and sizeable organization and that’s key in terms of understanding our core target market.”

GM APAC – Board International

Why invest in the CFO Edge Experience?


Come face-to-face with
your target market

Nothing is as powerful as meeting face-to-face, but time poor, key decision makers, are incredibly hard to access. For 6 years ADAPT has put people and organisations in unique and powerful positions of advantage via proven events and intelligent matchmaking platforms.


Reduce sales inefficiencies

We concentrate weeks of meetings and travel costs into just two days delivering deep sales efficiency for your executive team, as well as shortening sales cycles and creating new revenue opportunities. We also have experienced staff and analysts in house able to assist Strategic Partners with every aspect of their Sales and Marketing strategies for increased returns and business growth.


Insight and timing
is everything

Traditional sales cycles are inefficient and laborious. A key challenge for solution providers is to meet the right decision makers when they plan to invest.
ADAPT’s deep customer knowledge and survey data on Australian organisations is shared with all Strategic Partners to discover and highlight the most
suited opportunities, including their 6-24 month investment priorities
and incumbent suppliers.


Intelligent Matching

To connect the right people at the right time for the right reason, we bring stakeholders together at CFO event based on a qualified data-driven match making system. Qualified VIPs with specific investment plans and business drivers are matched to strategic partners with aligned core capabilities, the capacity to deliver, ability to service, and desire to grow.

Past Strategic Partners

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