Meet our Team

We are defined by our people, they make the experience, they all practice creative problem solving, they reinforce our authenticity and they are the brand.

The real and reliable good guys who help others progress. 

  •   Real and reliable: We’re genuine and trustworthy. Our clients can always count on our straight-up advice and us always being there for them.
  •   Good guys: We’re here to help industries grow, not to suck money out of them. We’re in the business of doing right by people. In a sea of sharks, we’re dolphins … twice as smart and friendly.
  •   Help others progress: We win when our customers do. We’re here to empower and propel successful outcomes that deliver real growth.

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Jim Berry

Founder & Managing Partner

Jim has worked for 15 years across China and SE Asia on a range of events and magazines. As the Founder and CEO of Adapt, Jim is professionally driven to deliver quality with integrity. Now entering its 6th year, growth has been consistent under Jim’s lead and as well as operations, Jim is still positioned across Sales and Account Management where he delivers innovative results for all and leads by example. He also assists Product development and the evolution and clear differentiated value of Adapt’s offerings. As well as a NSW Small Business Excellence nomination, Adapt entered Fairfax’s BRW 2014 Top 100 Start Up list at 55th – Jim’s 3rd time there – previously as MD of Strategic Path, an award-winning ICT publisher, he steered the company to make the list in both 2009 and 2010.

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Jan Rudnick

Managing Partner

Jan Rudnick is a Director and part business owner of Adapt. As one of the founding members of Adapt, Jan is responsible for global sales and marketing management, managing the process of organizational change, devising and implementing strategies to grow businesses, leading cross-functional teams, client project delivery, building the brand and driving value creation in emerging and established C-Level communities. He has 8 years’ experience in multinational media and event organisations, prior to which  he started his career in Strategy Consulting. Jan has an extensive legacy of connecting fresh ideas with corporate Australia across the entire capability spectrum of IT, financial, professional and supply chain services to improve business performance and productivity.

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Brett Herbert


Brett’s vast knowledge covers 20 years in the Telecoms, IT and Events space across Australia, China, Asia Pacific and the World. From such experience he has gathered a deep understanding and premonition of up-and-coming trends, even sometimes before they hit the market. He is an avid tech reader and researcher. He also has strong roots in International Business, Management, Organization & Organizational Development. Brett is customer facing and helps all stakeholders maximize their outcomes – often learning from Adapt in the process. This is what helps us position yourself as a challenger and leader – and we’d welcome you putting Brett next to any other event sales team to see who has the greater understanding of your solutions and market challenges.

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Matthew Hanley


Matthew brings over a decade of international experience, commercial acumen, and business processes that has solidified ADAPT as the premier business connector in the market. In leading ADAPTs Delegate Acquisition Team, Matthew has constructed one of the most talented advisor business units in Asia Pacific who are responsible for the execution and delivery of all delegate acquisition campaigns for ADAPT. As an authentic connector of C-Level executives, board members & educational technology evangelists Matthew has a real passion for understanding current trends and challenges, while utilizing intelligent and strategic data insights to deliver value for the C-Suite. Please contact Matthew if you have suggestions on topics or delegates to include in future gatherings.

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Nick Deverell

Data Director

Nick is Adapt’s Chief Data Officer and as such is responsible for crunching data and analysing feedback from our C-Suite and partner communities in order to best understand current trends and challenges within the market. This ensure the right people are brought together at the right time to discuss the most important strategic issues to them, their company and industry.  Understanding the commercial value of professional networking and introductions enables Nick to assist with networking onsite where he also runs Adapt’s Social Media coverage.


Jessica Sarica Uy

Event & Client Success Manager

Jessica is an integral part of our Event’s team at Adapt. She handles client management and summit execution to a very high standard. Her attention to detail and thorough, friendly approach helps set Adapt’s event management team apart from the rest. Through client feedback and the relationships she builds, it’s clear that Jess strives for the best Summit experience possible. She is committed to raising the bar and keeping Adapt at the top of the game, delivering seamless Summits from beginning to end.

Our Family


Matthew Barrie

Senior Market Analyst

Gabby Fredkin - SE

Gabby Fredkin

Success Manager

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Charlotte Phillips

Event Manager


Blake Sneesby

Delegate Relations


Bennet Livingston

Delegate Relations

Andreas Rohner

Andreas Rohner

Delegate Relations


Gabrielle Castex

Delegate Relations


Jelena Uy

Office Manager


Justina Uy

Administration Assistant